About us

North from Now is a boutique CX consultancy that helps brands turn
insight into direction moving the business forward.

Photo of founder Sian Kerr

Sian Kerr

Founder of North From Now
formerly Chief Strategy Officer at Watermelon

25 Years Experience
in CX & insight
Creator
of 4 CX frameworks
Trusted Partner
beyond the initial brief
For sectors including
Technology
Telecoms
Retail
Travel
Private Healthcare
Financial & Professional Services

What makes us different?

Senior expertise, hands-on support

Led by an experienced CX practitioner with over 25 years' experience.

Clarity over complexity

No jargon, just focused, honest thinking that helps teams cut through the noise and align around what matters.

Human and evidence-led

Combining qualitative research, statistics and behavioural science to create pragmatic insight led growth.

Flexible and embedded support

Whether you need a CX advisor, a fresh pair of eyes on research, or a full insight-led proposition - we flex to your needs.

Care as a principle, not a tagline

We take the time to listen, collaborate, and build trust - because great outcomes come from great relationships.